We undertook a study of these product markets in North America, Asia and Europe on behalf of a leading North American geosynthetics company in order to identify growth opportunities and market attractiveness. Regional and product sectors were identified and reviewed; size, growth, competitive structure, market drivers and positioning were analysed. Opportunities were prioritised to match attractiveness with the client’s strategic objectives. Acquisition opportunities were also identified where these would support those strategic objectives.
RESULT: The Client has invested in increased capacity in certain products to pursue attractive growth potential and continues to investigate acquisitions.